With the Wallabies match against the British & Irish Lions looming ever closer, the focus on these players’ lives will intensify in the coming week both on and off the field. Remarkably this year, the attention seems to be drawing too the teams personal appearance, as the two teams take the fight off the field and go head to head in the style stakes. In a recent interview with TheDailyMail UK, British & Irish Lions Tour Manager, Andy Irvine, stated: 'Everybody knows that the importance of a winning mentality in sport is paramount, and there are several factors that contribute to this. The 2013 Lions will be some of the best dressed sportsmen in the history of The Lions - and we believe that this winning mentality off the field will translate to a strong performance when the Four Nations come together as one on the field.'(L-R) Lions trio Tom Croft, Rob Kearney, Tommy Bowe (fr)Richard Hibbard in his new Lions blazer This is a challenge our Wallabies are sure to meet with passion, as they have proven in the past they are no stranger to style, stepping up to the fashion plate with their own arsenal of crisp tailoring, classic silhouettes and elements of bond-esk panache. Israel Folau For these men, as well as countless others across Australia, size is no longer their biggest asset when endeavoring to find suitable attire for their big night. Having larger than average measurements (for e.g. Manu Tuilagi of the British Lions has a collar size measuring 20.5in and Welsh prop Adam Jones had a chest size spanning an impressive 51.5in), means that articles need to be tailored to allow for a comfortable fit. With more Sports stars appearing in fashion campaigns, on the cover of style journals and branching out into their own businesses outside of sport, it is no wonder they are trying harder than ever to impress in the spotlight. For the everyday man, this serves to highlight the growing demand for fashion which meets the big and tall standards of todays ‘Average Male’. As the fashion industry slowly adapts to this change, durable, well-made clothes that are flattering and well cut become more essential than ever and when it comes to stylish clothes tailored to the king-sized man, Ron Bennett is the undisputed king. But tailors and suitsaside, with anticipation rising in the wake of the countdown to the first Test against the British and Irish Lions, the Wallabies are sure to prove a force to reckon with, both on and off the field.